Art can strengthen the identity and appeal of a built-up area. Just think of the lamp-holding statues at Helsinki Railway Station, the Urho Kekkonen monument in the Finlandia Hall park, and the Landscape Gallery on route 5 in Savo.
The main aim of art coordination is to find the most suitable artist and artwork for the planned location.
Public art projects can include many pitfalls, which can be avoided with an art consultant. Frei Zimmer will ensure that:
Art coordination usually entails the following stages:
When planning a new or regenerating a part of town, setting aims can take years. In the case of a single building, sometimes one meeting is enough. Whatever the case, art should be included in the plans right from the beginning to ensure the best result.
An art plan drawn up according to the aims and conditions defines the locations, themes and possibly the colours and materials of the artworks and any other factors that have an impact on the content. The art plan is drawn up in close cooperation with the designers, implementers and commissioner of the project. The plan forms the backbone of implementation, with the artworks forming a functional entity that supports the aims set for the area.
Choosing the right artist is a challenge. The artist needs to understand the nature of the location, and the style of the artist needs to fit the architecture. The art coordinator will draw up all the needed contracts as they understand the special issues related to public art such as copyright, contract limits and maintenance of the artwork.
The art coordinator will guide the artist throughout the process. Few artists regularly create large public artworks, which often involve methods that the artist does not usually use. Therefore, the support of the art coordinator in finding the right technical solutions is invaluable.
When the artwork is complete, it is documented. Documentation is used in marketing and in case of possible repairs and restoration. The art coordinator together with the artist also draws up maintenance instructions for the artwork. The instructions define in detail how to maintain the artwork and what to do if problems occur. The maintenance instructions contain all relevant information needed for restoration of the artwork. When the artwork is complete you'll probably want to tell others about it. Preferably the whole world. The art coordinator can take responsibility for communications to both the media and people who come into contact with the piece every day. The story of the piece deserves to be told, first and foremost because people are interested in it, and secondly to give the commissioner of the artwork positive publicity.